Our friend and colleague Peter Carfagna, who teaches sports law at Harvard Law School and has a long and storied career in the industry, has written his third sports law book: Negotiating and Drafting Sports Venue Agreements (West, 2011).His two other sports law books -- Sports and the Law: Examining the Legal Evolution of American's Three 'Major Leagues" (West, 2009) and Representing the Professional Athlete (West, 2009) -- are also excellent.
Peter's new book provides outstanding insight on the drafting of sports venue agreements, including naming rights agreements, media rights contracts, food and beverage agreements, and sponsorship deals with state-operated entities. It also includes complete model agreements of these types of contracts. I very much enjoyed reading the book and will no doubt be referring to it.
Here's the official description of Negotiating and Drafting Sports Venue Agreements:
In addition to being an engaging teaching tool for instructors teaching drafting practices for sports venue agreements, this book is valuable to any sports law practitioner wanting to learn more about these state-of-the-art drafting practices. Beginning with the drafting of the seminal lease agreement, the book leads the reader through a series of best-practices drafting techniques for every major sports venue–related agreement, including naming rights agreements; presenting sponsorship agreements; media rights and concessions agreements; and agreements with state-operated entities. Hypothetical drafting exercises are included in each chapter for classroom use.