Want to know how many men between 18 and 49 have had a nutrition/energy bar in the last week? Or, how many college graduates have purchased a Timex watch in the last year. Or, how many women are heavy users of shower and bath gels?All these questions, and more, can be answered using the MRI+ (Mediamark Research & Intelligence) database, found via the articles, databases link right here on the Library’s home page.
Register for use with your Boise State email address, and, after confirmation, use the Mediamark Reporter link to find more information about understanding consumers and the things they buy.
Melissa Kozel,
Reference Librarian